Happy Wednesday! I am honored to share the news that Shriners Hospitals for Children was named the top Health Nonprofit Brand of Year for 2018, based on the Harris Poll EquiTrend study.
The annual survey of brand equity, now in its 30th year, compares the brand awareness, or brand health, of thousands of brands from hundreds of categories, including eight for nonprofit organizations, based on consumer responses. These responses measure a range of knowledge and connections, including familiarity, quality social and environmental impact, brand momentum and attachment, and trust, that indicate the health and strength of a brand. Among the Health Nonprofit brands in the study, Shriners Hospitals for Children ranked highest for “trust” — no doubt this is a reflection of our commitment to our core values, in particular “integrity.” Thank you for your personal commitment to our core values.
This is a wonderful milestone for our organization, but it is just the beginning. It is our hope that we will be able to utilize this newfound brand equity to help even more patients throughout the world.
The Harris Poll Award is indicative of the tremendous dedication and commitment our employees, donors and volunteers have for our mission of improving the lives of children worldwide. Thank you for your part in helping us achieve this recognition and for caring for our kids and their families so well. I appreciate everything you do.
Executive Vice President